"In Brazil, more than half of the population identifies as black, and just like everywhere else in the world, black people face a profound reality of social, economic, and cultural barriers.

Back in 2002, when I used to attend many black music parties, I noticed that the owners of these parties were white. That's when I understood the urgency of having an attraction made by blacks for blacks that would make money circulate in the hands of the black population. So, I created Feira Preta, an event that brought together black entertainment and entrepreneurship.

An event that started in a small square, facing the racism from the white people in the region where it took place, is now the largest festival of black culture, entertainment, and entrepreneurship in Latin America, bringing together 60 thousand people, with over 100 attractions, and putting money in the hands of different agents of the Brazilian black creative economy."

Feira Preta is a strategic ecosystem focused on the economic and cultural strengthening of the black population in Latin America, particularly in Brazil. We are a social organization and impact business that systemically works with different programs, projects, and actions, creating an environment conducive to the empowerment, growth, and economic sustainability of black people based on the recovery of knowledge that contributes to the reconstruction of imaginaries and the construction of new futures.

Feira Preta operates on different fronts that, together, consolidate and enhance our impact:

STRENGTHENING CULTURAL IDENTITY AND BUILDING NEW NARRATIVES FOR THE BLACK POPULATION

Through initiatives to value, promote, and disseminate black identity and creativity, we create and recreate memories, narratives, and imaginaries, placing the ancestral, intellectual, cultural, social, and economic contributions of black people at the center. We strengthen racial pride and self-esteem in the black community while challenging and changing harmful and prejudiced stereotypes about our people.

ENTREPENEURIAL EDUCATION

We provide technical, creative, and emotional training to different participants in this ecosystem, especially black entrepreneurs, to strengthen the black creative economy. We do that by offering them the tools, skills, and knowledge they need to develop strong, innovative, and sustainable businesses and initiatives. We also foster emerging economies by promoting the introduction of black companies in the digital environment, expanding their reach and productivity.

DATA PRODUCTION TO INFLUENCE AND INFORM PUBLIC POLICIES

We collect, analyze, and disseminate data that portray the economic behavior of the black population, the creative economy, and consumption trends regarding their existence in Brazil and other Latin American countries. We also act as an agent of political influence, actively participating in the public policy formation that promotes racial equality and supports the black creative economy. Thus, we offer an information-solid base that supports strategic decision-making for entrepreneurs and allies, partners, investors, and formulators of laws and public policies.

ACCESS TO CREDIT

We facilitate access to credit and financial resources for entrepreneurs and other actors in the black creative economy, often excluded from traditional financing and philanthropy channels. We aim to increase the number of black businesses and organizations financed, and equipped to accelerate and scale.

ACCESS TO MARKETS

We create opportunities for exposure and marketing for products and services from black entrepreneurs on recognized and high-impact offline and online platforms.

Feira Preta's initiatives are orchestrated, jointed, systemic, and structural so we can reach the impact we work for. Learn more about them:

FEIRA PRETA FESTIVAL

LATIN AMERICA'S BLACK CULTURE AND ENTREPRENEURSHIP

BIGGEST FESTIVAL

Feira Preta (the fair) first edition (2002) was a place for black entrepreneurs to sell products and services. Today, in 2024, we are Latin America's black culture and entrepreneurship biggest festival. It´s recognized as a social impact festival. It brings together cultural programming: music, arts, talks, brand activations, and the iconic entrepreneurs fair with products and services that reflect the behavior and consumption trends of the black population.

FEIRA PRETA LABS

AN IMMERSIVE EDUCATIONAL JOURNEY CONNECTING ANCESTRY AND SELF-CONFIDENCE

Feira Preta Lab incubates, accelerates, and scales black entrepreneurs while strengthening areas in their business, from its idealization, management, and communication to the final prototyping, production, and sale of solutions, products, and services. With an exclusive and innovative methodology, the journey focuses on innovation, inventiveness, and self-knowledge, becoming effective in supporting, promoting, and boosting Afro-entrepreneurship.

POCKET FEIRA PRETA

CELEBRATION OF BLACK ENTREPRENEURSHIP AND CREATIVITY

IN A COMPACT VERSION OF THE FEIRA PRETA FESTIVAL

The Pocket Black Fairs strengthens black entrepreneurs in Brazil — especially those participating in the Feira Preta Labs project — by creating opportunities and enabling ways to promote and distribute products and services at local, national, and international events.

FEIRA PRETA INTELLIGENCE

RESEARCH ON BLACK ENTREPRENEURSHIP, PROFILES, BEHAVIOR, TRENDS, AND CONSUMPTION OF BLACK PEOPLE

With more than twenty years dedicated to fostering a creative economy, entrepreneurship, and black culture, Feira Preta has become a reference in the market when it comes to understanding the potential of the people who live and work around these areas. Through research, data collection, and analysis, we provide strategic information about the consumption behavior of the black community, trends, and solutions for black entrepreneurship.

Feira Preta Intelligence collects and analyzes data that guides entrepreneurs, companies, and policymakers. Our activities, projects, programs, social technologies, and cultural exchange have traveled around the African Diaspora world, in countries such as the USA, England, Switzerland, Brazil, Colombia, Bolivia, South Africa, Burkina Faso, and Rwanda.

FEIRA PRETA HOUSES

PLACES FOR BLACK PEOPLE TO ENCOURAGE AND CARRY OUT ART AND CULTURE INITIATIVES, CONTENT PRODUCTION, AND ENTREPRENEURSHIP SPIRIT

Feira Preta Houses are places to foster the black creative economy and collaboration focused on economic development and cultural strengthening of the black identity, creativity, and memories. It is also a place for the dissemination and preservation of black culture

They have multiple collaborative areas and services: recording, photography, and video studios; coworking area, kitchen-workshop, and store. Most importantly, there is open programming of performances, poetry slams, workshops, courses, events, and cultural experiences, among many activities.

FEIRA PRETA INVESTS

Through its actions of direct investment, Feira Preta ensures that black creative economy entrepreneurs have access to financial capital.

Founder and Executive Director of Feira Preta, Adriana Barbosa holds a degree in Event Management with a Specialization in Cultural Management from the Center for Latin American Studies on Culture and Communication at ECA – USP.

Twenty years ago, Adriana realized that while the Brazilian economy was developing, so was the power of "Black Money" in Brazil, which is the money generated by Black people and circulated among them. She then invested in an idea that was quite obvious but had not yet been properly explored: an economic and cultural enterprise with an ethnic focus.

Through her work with Feira Preta, Adriana gained national and international recognition and received the following awards and honors:

MIPAD - 2017: Named one of the 51 most influential Black people under 40 in the world.
WORLD ECONOMIC FORUM - 2020: First Black woman among the World’s Social Innovators of the Year.
BLOOMBERG LINEA - 2022/23/24: Recognized as one of the 500 most influential people in Latin America by Bloomberg Linea.
TIME MAGAZINE - 2024: Featured among 18 notable individuals recognized for their work toward racial equity.

Av. Nove de Julho, 50 - Bela Vista, São Paulo - SP - Brasil -

CEP 01312-000